What is a Microsite?

A microsite is a website developed to target one particular group, product, service or campaign. Microsites capture marketing information, offer product samples, enhance brand awareness, produce highly targeted sales enquiries, or appraise an audience to a limited offer. Larger brands often produce microsites for each of their product lines in order to provide the user with current information they need as quickly as possible, thereby providing the best possible customer service and avoiding losing customers unnecessarily.

A microsite group is a group dedicated to a particular section of the market. This is particularly attractive to advertisers as when they market to a microsite group, it is already targeted marketing. As such, advertisers pay to have their banners featured on a microsites group whether on subscription or a a cpm or cpc basis. This is the latest trend on the web and one that will solve the problem of the fact that it is very difficult for advertisers to market to targeted groups on the web. Microsites address this problem and Microsites.info also enables advertisers to feature online marketing promotional videos if they wish.